Media and press
Johannes Sundlo, AI adoption and future of work expert
Former HR leader at Spotify. Has trained more than 150 organizations in practical AI, from Volvo and H&M to Swedish government agencies. Publishes yearly survey data on how Swedish HR uses AI, one of the few original datasets on AI in HR from the Nordics. Keynotes at UNLEASH World, UNLEASH America and HR Technology Europe. Named to HR Executive’s Top 100 HR Tech Influencers four years running.
Same-day availability. Remote or on location in Stockholm, CET. English or Swedish. TV, radio, podcast, panel, written comment.
Ask me about
- Leaders need time and permission to practise with AI.
In my 2025 survey of Swedish HR leaders and specialists, 81 percent reported employer-provided AI tools and 25 percent reported using AI agents in HR. These measure different things; they do not show the total share using AI. My view is that leaders need to make room for practice and review.
- Managers have to go first.
Employees whose manager uses AI are far more likely to use it themselves. No policy, platform or training replaces a leadership team that shows how it is done. That is where most rollouts break.
- AI is taking jobs.
Not all of them, not overnight, but the entry-level tasks that used to be the way into working life go first. I have data on how junior jobs are changing in Sweden and clear views on what employers, schools and policymakers should do.
- Stop piloting, start deciding.
Most organizations are on their third or fourth AI pilot. Pilots are the safe way to avoid a decision. The real question is which workflows change, owned by whom, by when.
- Recruiting is where the EU AI Act bites first.
AI that screens, ranks or evaluates candidates is classed as high risk under the EU AI Act. That covers almost every HR team using modern recruiting tools, including US companies hiring in Europe, and most do not know it yet.
Podcasts, videos and interviews
Where I have been a guest, given a talk or been interviewed, newest first. All links were checked on 22 October 2026.
- HR Executive
- UNLEASH
- HR Technology Europe
- Svenska Dagbladet
- Realtid
- Now to Next with Jason Averbook
- Recruiting Brainfood
- Redefining Work
- Thinkroom
- Lawai
- HiBob
- 50skills
Podcasts
- Oct 2026Now to Next: The Signal: EP2: AI Is Moving Faster Than Your Operating Model
- Aug 2026The Public Speaking Podcast: How AI Slop Kills Your Speaking Credibility
- May 2026Amby: Navigating the future of AI in HR
- Apr 2026Skaraborgspodden: 81. AI och framtidens arbete (in Swedish)
- Mar 2026Building the Talent Machine: Episode 034: Why Most AI Hiring Strategies Fail
- Oct 2025Now to Next with Jason Averbook: EP9: Practical AI for HR
- Jul 2025The Recruiting Brainfood Podcast: Brainfood Live On Air – Ep315 – How to Assess Job Candidates for AI Literacy?
- Jun 2025Thinkroom Podcast: Att Leda i Skuggan av AI – Johannes Sundlo om de viktigaste AI-besluten just nu i din ledningsgrupp (in Swedish)
- Apr 2025Fully Engaged: The Sum of All Parts: Johannes Sundlo on Building Exceptional Workplace Culture with AI and People-Centric Leadership
- Feb 2025Talk Talent To Me: How AI Disrupts TA Workflows with Director Johannes Sundlo
- Feb 2025The Recruiting Brainfood Podcast: Brainfood Live On Air – Ep292 – AI Agents in Recruitment & HR – Hype or Reality?
- Jul 2024Career Hack by Scalis.ai: Mastering HR Strategies for Career Growth
- Apr 2024Redefining Work: Practical Use Cases for Generative AI in Human Resources
- Mar 2024AI-volution: Redefining HR: A Conversation with Johannes Sundlo – Gen AI in HR in REAL LIFE
- Oct 2023The Recruiting Brainfood Podcast: Brainfood Live On Air – Ep229 – Recruiter Use Cases for ChatGPT and GAI, Part Four
- Oct 2023The Ramp: The Role of AI in Talent Acquisition
- May 2023Hej HR!: 46. Skapa värde för verksamheten genom nyfikenhet och nära samarbete (in Swedish)
Videos and webinars
- Jul 2026Kinfolk: How far can Claude, Copilot and ChatGPT take People Ops? (Build vs buy for HR AI)
- Apr 2026Rillion: Webinar: Framtidens CFO: Från tanke till handling – kom igång med AI i ekonomifunktionen (in Swedish)
- Mar 202650skills: AI in HR: What’s working right now
- Nov 202550skills: From HR Headache to AI Workflow: Live demonstration
- Nov 202550skills: What HR teams learn when they actually try AI
- Sep 2025Lawai: AI + HR (in Swedish)
- Apr 2025Eletive – People Success and the Future of Work 2025: AI in HR: Practical Applications & Insights
- Apr 2025Heartpace HR: Medarbetaren bakom datan (in Swedish)
- Sep 2024Västsvenska Handelskammaren: 15 SNABBA: AI INOM HR (in Swedish)
Talks and conferences
- Jun 2026SPEAKERx (The Public Speaking Channel): The future of AI has less to do with technology and more to do with us
- Apr 2026HR Technology Europe 2026, Amsterdam: AI Lab: From Prompts to Products: Building Real HR Tools with AI (+ Ask the Experts: Using AI to Build Practical HR Outputs)
- Feb 2026HR Tech Europe (with Mentimeter): HR Tech Europe Meetup Stockholm: 2026 Trends – What’s Ahead?
- Feb 2026HiBob: In Good Company – Exclusive Community Dinner in Stockholm
- Mar 2025HR Technology Europe 2025, Amsterdam: AI and…What Now? (+ Ask the Experts: HR and AI: Shaping the Future of Work)
- Jan 2024AI4Talent 2024 (virtual): Decoding Tomorrow: AI, Talent Acquisition, and the Evolution of Recruitment
- Oct 2023UNLEASH World 2023, Paris: HR’s Guide to Leveraging Generative AI
- Apr 2023UNLEASH America 2023, Las Vegas: Navigating the Ethics of AI in HR
- Oct 2022UNLEASH World 2022, Paris: HR + Metaverse = True?
Press and interviews
- 2023 to 2026HR Executive: Top 100 HR Tech Influencers, four years in a row (2023, 2024, 2025, 2026)
- Jul 2026Realtid: Svenskens AI-verktyg släcktes av OpenAI: ”Förstår inte” (in Swedish)
- Jul 2026Svenska Dagbladet (SvD Näringsliv): Open AI tog bort hans verktyg: ”Förstår inte varför” (in Swedish)
- Jul 2025HR Executive: Coaching in a skills-short, AI-rich era. Plus news from Upwork, Deel and more
- Jan 2025HR Technology Europe (news): Swedish HR lags behind in tech development – international HR conference focuses on future solutions
- Jan 2025HR Executive: Let football inspire you: What’s your fantasy HR tech stack?
- Aug 2024HR Executive: AI expectations not being met? Keep adapting and upskilling, writes this expert
- Nov 2023ToTalent: ChatGPT’s takeover of recruitment: Transforming processes and human connections!
- Oct 2023HR Executive: ChatGPT for HR: Learn it ‘now, now, now’ or risk being replaced
- Jan 2023UNLEASH: Everything HR needs to know about ChatGPT
My own shows
- Own showFullstack HR, podcast, 92 episodes, host
- Own showAI på Agendan, podcast, 44 episodes, co-host with Sara Breman
- Own showHR Nyheter, podcast, 57 episodes, host
- Own showJohannes Sundlo on YouTube, YouTube channel, 72 videos
Earlier, on recruitment and employer branding
- Apr 2020Jobylon: #HREats x Covid-19 (in Swedish)
- Jun 2017Webbdagarna: Webbdagarna Stockholm: Fem tips när du rekryterar via sociala medier (in Swedish)
- Jun 2014HR Podden: Johannes Sundlo från Spotify Om sociala media, rekrytering och öppenhet (in Swedish)
- Nov 2010Social Media Club Göteborg: 8. Social Media Club Gbg 20101126 #smcgbg (in Swedish)
Numbers nobody else has
From my State of AI in HR survey series: AI & HR i Sverige 2024 (257 respondents) and 2025 (461), and AI & HR Barometern 2026 by humAIn Academy (329). Free to cite with attribution: sundlo.com/state-of-ai-in-hr.
- 88%have an AI tool paid for by their employer, up from 66% in 2024State of AI in HR 2026
- 78%use generative AI in their HR work every dayState of AI in HR 2026
- 61%have had formal AI training from their employer, up from 33% in 2025State of AI in HR 2026
- 53%say HR uses AI tools that are not formally approvedState of AI in HR 2026
- 70%do not measure what AI delivers in HRState of AI in HR 2026
- 9%say their organisation is well prepared for the AI ActState of AI in HR 2026
About Johannes
Short, 25 words
Johannes Sundlo is an AI adoption and future of work expert and former HR leader at Spotify. He has trained 150+ organizations and runs the FullStack HR newsletter.
Medium, 75 words
Johannes Sundlo is an advisor and keynote speaker on AI adoption and the future of work. After 15 years in senior HR roles, including Spotify and Avalanche Studios, he now works with leadership teams, managers and their teams who want AI to work in everyday practice. He has trained more than 150 organizations, runs the FullStack HR newsletter with 11,000 readers and publishes the annual State of AI in HR survey. HR Executive has named him a Top 100 HR Tech Influencer four years running.
Long, 200 words
Johannes Sundlo is an AI adoption and future of work advisor. He spent 15 years in senior HR roles, including at Spotify and as People Director at Avalanche Studios Group, before founding his own practice focused on AI adoption in organizations. He has trained more than 150 organizations, from Volvo and H&M to Swedish government agencies, in using AI at work. He publishes State of AI in HR, an annual survey of Swedish HR leaders and specialists, with 257 responses in 2024 and 461 in 2025. In 2025, 81 percent reported employer-provided AI tools and 25 percent reported using AI agents in HR. The latter measures agent use, not all AI use. Johannes has delivered keynotes at UNLEASH World, UNLEASH America and HR Technology Europe. HR Executive has named him a Top 100 HR Tech Influencer four consecutive years. He runs the FullStack HR newsletter with 11,000 readers, a podcast and a free AI course for HR. He argues that managers need to use the tools themselves to lead their organizations’ AI work.
- Role
- Advisor, keynote speaker and trainer on AI adoption and the future of work
- Previously
- HR leader at Spotify, People Director at Avalanche Studios Group
- Based in
- Stockholm, Sweden (CET)
- Languages
- English, Swedish
- Own channels
- FullStack HR, newsletter with 11,000 readers, and the podcast of the same name
- Recognition
- HR Executive Top 100 HR Tech Influencers 2023, 2024, 2025 and 2026
Press photos
Free for editorial use with photographer credit. Click for high resolution.
See Johannes on stage
A talk, a podcast and an interview. More in the list above.
Practical
- Is there a fee?
- No. Appearances in journalistic contexts are free of charge.
- How fast can you be available?
- Usually the same day. Calling is fastest.
- Which formats?
- TV, radio, podcast, panel, written comment or quote. I also write op-eds and columns on request.
- What do you comment on?
- AI and work in the broad sense: how jobs change, leadership, skills, recruiting, the EU AI Act, HR. I bring original data and concrete examples from Nordic organizations.
- Swedish media?
- Yes. There is a Swedish press page.




